Positioning is a commercial skill that aims to make a product occupy a particular place, relative to competition, in the thinking of the user. The meaning of «product» is interpreted in a large way: it can be an intangible subject, company, physical, religious belief, political party, person, place, etc. In this way, what happens in the market in dealing with the product is the result of what happens in the subjectivity of any person in the process of consideration, use of the offer and knowledge. Hence, positioning is now closely linked to the guiding meaning of profit offer, which understands the integral design of the offer, in order to make the sustainable demand in larger extensions of period.
Repositioning» is based on altering the position that the service or product has in the customer’s thinking, or else you think you remember one that you have already lost.
Positioning is the group of all the perceptions that exist in the thinking of a consumer in relation to a brand. Those perceptions are linked to a variety of primary attributes that marked a distinction between that brand and those of the competition. The company manages to decide what characteristics it wants its customers to know, the complicated thing is to know which ones will get more customers and give loyalty to the current ones.
The ability to establish a positioning opportunity is a great test to understand the skills of a marketing expert. Successful positioning techniques are transformed into a competitive opportunity for a product. The most normal bases for composing a product positioning strategy are:
However, all the time with a competitive point of view. The key is that it is an «against»strategy. What are you waiting for, know much more about Positioning with us, do not hesitate to contact us.