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The SEO is the process of improving the visibility of a website in the organic results of different search engines. Its acronym comes from its title in English Search Engine Optimization.
The organic or natural positioning is the one that obtains a website spontaneously, without the mediation of an advertising campaign. It is based on the indexing or indexing done by applications called «web spiders» for search engines. With this, web crawlers scroll through web pages and store relevant keywords in a database.
Two basic factors are known to influence the positioning of a website:
- Relevance: is the relationship that the page has with a given search, this is not simply that a page contains several times the term searched (as it was in the beginning) but that a search engine is based on different factors on-site to determine it.
- The authority: is basically the popularity of the page, the more popular the page is the more valuable the information it contains. This is the factor that the search engine takes more into account since it is based on the user experience, the more content is shared because its content has been useful.
SEO is divided into two groups:
- On-site: this cares about the importance, making sure that the web site is optimized so that the search engine understands the main thing, which is the content of it. This includes keyword optimization, upload time, user experience, code optimization and URL formatting.
- Off-site: focuses on factors external to the website. The most important factors in off-site SEO are the number and quality of links, presence in social networks, mentions in local media, brand authority and performance in search results.
The most important reason why SEO is necessary is because it makes your website more useful for both users and search engines. The SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
The SEO is the best way for users to find you through searches where your website is relevant, these users look for what you offer and the best way to reach them is through a search engine.